Blu-ray, it is official.

Toshiba announced today that “it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation video.”

Toshiba President Atsutoshi Nishida said that “his company had confidence in HD DVD as a technology and tried to assure the estimated 1 million people, including some 600,000 people in North America, who already bought HD DVD machines by promising that Toshiba will continue to provide product support for the technology.”

Both HD DVD and Blu-ray deliver super clear high-definition pictures and sound, which are more detailed and vivid than existing standard definition video technology. They are incompatible with each other, and neither plays on older DVD players. But both formats play on high-definition TVs.

There you have it.